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Thriving business in the children’s segment

Parents and relatives are more than ever ready, willing and able to spend more money for their little ones; in addition, the number of births increases. As a result, the baby and toddler outfitting sector is thriving – a reason for joy for Kind + Jugend as well!

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More expenditures, more kids: In 2013, parents have spent an average of 2,976 euro for the layette of their first child. Compared with 2012, this means an increase of 4 percent. But it’s not only the families spending more money for babies and children who are responsible for an increase in sales: after its historical low in 2011, the birthrate in Germany is on the rise again. And naturally, the German market is pleased about the positive sales forecast in the sectors of baby and toddler outfitting, toys and furniture.

Children’s furniture – design becomes more important

The little ones are a significant target group for furniture as well, the reason being that parents are getting on in years: Today, the first child is born later than in any former generation. This means that many parents are able to spend more for their precious one, with a focus on modern living. Open floor plans and a strong awareness for aesthetic and sophisticated interior design are the reasons that design, besides aspects as quality, security and functionality, becomes more important even when it comes to the little ones.

Record number of exhibitors at Kind + Jugend

As the leading international trade fair for the baby and toddler outfitting sector, we are especially happy about these positive trends: This year we will break our own record again! 1,052 exhibitors coming from 51 countries present their products at Kind + Jugend 2014. A share of 82 percent of the exhibitors is from abroad – so we can proudly state that the whole world meets at our show and that we are able to present an almost seamless reflection of the industry in halls 10 and 11.

Visit us and grow with us: At Kind + Jugend you will find the newest innovations of the industry, international trade visitors and a lot of inspiring ideas for your business success.

 

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