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Sustainability in the children’s room

Sustainable products for children’s rooms are in demand. More and more parents deem it important for furniture, clothing and toys to fulfil ecological, educational and social standards.

Furniture made from renewable resources made by momo, Kind + Jugend 2014

Furniture made from renewable resources made by momo, Kind + Jugend 2014

Children perceive their environment with all their senses – and often enough, they use their mouth to do so. No wonder parents are increasingly looking for products for their little ones that don’t pose any kind of health threat. However, it’s about more than health: an eco-friendly manufacturing process as well as social and educational sustainability are also gaining momentum as purchasing criteria. Disposable throwaway products are not in vogue anymore. Today’s buzz is about furniture, clothing, toys and accessories made of renewable raw or recycling materials – produced, manufactured, transported, traded, and disposed of in an environmentally and socially sound manner. In addition, the design needs to be appropriate for children and products should be durable and sturdy enough to be reused for younger siblings. When it comes to toys, parents are increasingly paying attention to their educational value. On the one hand, all these requirements are posing significant challenges to manufacturers and retailers; but on the other hand they also provide for attractive business opportunities.

New opportunities for manufacturers and retailers

Lässig, based in Babenhausen near Aschaffenburg (Germany), exclusively relies on contaminant-free recycling materials and organic cotton – and on an eco-friendly production process. The manufacturer of practical nappy bags with a unique design supports various projects in the social and environmental sector and funded an “Eco Sponsoring Project” together with the “Schutzgemeinschaft Deutscher Wald” (Society for the protection of the German forest). For each sold “charity” bag, the company will plant a tree. The result: already today, more than 9,700 trees are making up a small forest.

A similar initiative was started by Joolz: For every purchase of a Joolz stroller, a tree is planted. The company has also used reusable packaging for quite some time. And for its series “Day Sense”, Joolz only uses organic cotton, durable recycling polyester and hemp twines which are resistant against mould and ultraviolet light. In addition, the ergonomical design of the company’s strollers not only take the baby’s anatomy, but also the parents’ movements into account.

Lässig and Joolz are only two of many companies that successfully manufacture and sell sustainable products for children and parents – there are many more to discover at Kind + Jugend 2015. Get a taste of what’s to come by reading last year’s blog post from “Lohamum” Nadine Nentwig (in German), describing her experiences at Kind + Jugend 2014. She covered, for example, the “Eco dollhouse“ by PlanToys, made of wood and outfitted with a wind turbine and solar panels to teach kids about sustainable living in a playful manner. Another example are the toys made out of cork by Korxx. They are not only durable and eco-friendly, but provide – much to the pleasure of mostly the parents – for quiet and featherweight toys.

How important is sustainable design to you? Do your customers ask you about it on a regular basis or do you have the impression that this aspect is not yet relevant for consumers? We are looking forward to your comments and opinions!

One response to “Sustainability in the children’s room”

  1. We use only organic cotton for all our kids bed and bath linens. Our European made items are all Oeko Tex 100 certified.

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