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Kind + Jugend 2015: record trade fair ahead!

Even more diverse, more international, more high-quality: that is going to be Kind + Jugend 2015. With 1,141 exhibitors, the trade fair achieves a new record, and with a foreign share of 84 percent it consolidates its position as the world’s most important meeting point of the industry. The broad offer presented in Cologne ranges from children’s furniture, safety seats, strollers and sanitary products to toys and textile furnishings, and includes all the relevant and pioneering brands. Especially looking at the context of rising birth rates and encouraging prospects for the sector, you definitely should not miss Kind + Jugend 2015!

Kind + Jugend 2015 breaks all records!

Kind + Jugend 2015 breaks all records!

Baby Boom: good prospects for the sector

According to the German Federal Statistical Office (“Statistisches Bundesamt”), the birth rate has risen by 4.8 percent in 2014. At the same time more and more parents are willing to invest more money in their offspring: in 2014 parents spent around 1,058 euros per child in the first three years of their life, these are 3 percent more than the same period in 2013. Particularly manufacturers of strollers and child seats can benefit from that – since 2011 the sector is pleased with uninterrupted growth.

Children’s furniture: the trend is upwards

Parents’ readiness to spend also provides the furniture industry with rising sales figures. In addition, design is playing an increasingly important role. Reasons are, amongst others, that today’s generation of parents is older, thus financially stronger and simultaneously more design-oriented. On average, parents buy four new installations per child, before their children leave the parental home This leads us to another trend: Increasingly furniture are in vogue that have a clear, aesthetic design, grow functionally with the children, and also cut a good figure in other rooms than in the nursery. Apart from design, safety continues to play the most important role in the purchasing decision.

Kind + Jugend: The whole world of baby and toddler outfitting in one place

We are delighted that we have once again excelled ourselves: 1,141 exhibitors form a new record at the trade fair, and provide a wider and more varied offer than ever before. They make Kind + Jugend the industry platform which no one can avoid. With the Kids Design Award, as well as platforms for young, exceptional companies such as the Design Parc or the country pavilions, we show that we do care not only about the little, but also about the offspring of the sector. However, also established companies implement sensational and exciting new ideas again and again – Kind + Jugend honours them with the Kind + Jugend Innovation Awards.

Take advantage of the opportunities that Kind + Jugend offers: an international expert audience, inspiring trends, and groundbreaking innovations – the best that the industry can offer! We are looking forward to your visit!

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