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Exchange online and offline – A guest commentary on Kind + Jugend 2015 from the Matchmaking365-Community

Norman Dahl, Community Manager of the “Matchmaking365-Community”, shares his impressions about his fair visit at Kind + Jugend 2015 and conversations with exhibitors concerning the new online service:

On September 10 the Kind + Jugend 2015 trade fair started. With this, exhibitors and trade visitors from all over the world came together. Many of them already met before the trade fair online in the Matchmaking365-Community and exchanged industry news. This was a good opportunity to visit the trade fair together with our project manager of the Matchmaking365 service, to collect impressions and experiences. Because this will help us to develop our service further.

Kind + Jugend 2015, stand: kiddy

Kind + Jugend 2015, stand: kiddy

After attending the award ceremonies and seeing the great nominations and winners, we visited many fair stands. Not an easy task with 1,141 exhibitors. Nevertheless, there was still enough time for nice and informative conversations. At the Kind + Jugend you can feel the passion for this industry. From high-tech to traditional craftsmanship everything can be found that will help babies, toddlers, and their parents during the first years.

Asked specifically about the Matchmaking365-Community, the resonance was very positive, which made us happy. Exhibitors and trade visitors are equally interested in getting and staying in touch with each other aside from the direct trade fair experience. Many exhibitors used the community to arrange meetings in advance, which helped with the on-site planning of the exhibition.

Every feedback helps us to constantly improve the community. The chance to get this feedback through personal conversations was priceless. The friendliness and openness of the community members is reflected on-site, but also in the quality of the online posts within the community.

Sadly, the day at the trade fair went by too quickly. But luckily, the Matchmaking365-Community is still active and accessible. You can still register free of charge. 365 days a year.

I am looking forward to the next visit of Kind + Jugend and to many more exciting interactions with community members.


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