Kind und Jugend

Kind und Jugend » News » Kind + Jugend and Koelnmesse: on…

Kind + Jugend and Koelnmesse: on the job worldwide for the industry

The China Kids Expo 2015 in Shanghai opened its doors a good four weeks following Kind + Jugend. More than 60,000 trade visitors informed themselves about a variety of products from the baby and children’s outfitting segment from 20 to 22 October. The organisers of the trade fair drew up a very positive summary. The organisers of the exhibition were able to set new standards with a plus of 30 percent among international exhibitors and an increase in the number of visitors of 20 percent. The China Kids Expo is organised annually by the Chinese industry and commerce association China Toy & Juvenile Association and Koelnmesse.

Kind + Jugend 2015: new standards with international exhibitors and growth of visitors

Kind + Jugend 2015: new standards with international exhibitors and growth of visitors

Koelnmesse is also very engaged in Brazil. The Brazilian children’s outfitting market is the second largest in the world, and thus offers enormous potential for international brands. The Cologne trade fair specialist organises the children’s fashion trade fair FIT 0/16 twice a year and the new trade fair event PUERI EXPO, which will take place parallel with the summer edition of FIT as of 2016. However, winter is now before us: the next FIT 0/16 starts on 21 November.

Thanks to the well-established network and the intensive cooperation with the international partners, Koelnmesse can promote both sides: domestic customers can expand on their access to international markets while Chinese and Brazilian customers are supported in developing business.

Ahead of the game internationally

Kind + Jugend also more than earned its reputation as the world’s leading trade fair for baby and children’s outfitting this year. 21,277 trade visitors from 110 countries informed themselves about the broad offering of the 1,158 exhibiting companies. The foreign share of the trade fair public amounted to 70 percent; that of the exhibitors even reached 84 percent. Particularly the growth in numbers of visitors from the USA, the Middle East and the Asian region emphasise the importance of the product and service exhibition on the Cologne fair grounds.

USA and Turkey with top values

The USA reinforce their top value in the trade fair-internal ranking with growth of 46 percent. Also especially positive is the increase in the number of Turkish guests. Here there was an increase of more than one third (35 percent)! Due to its geographic location, Turkey is considered the gateway to the Middle East.

Recommendations at record level

In a survey carried out among visitors of Kind + Jugend it was determined that more than three quarters of those surveyed have a decisive or partially decisive influence on the procurement and sales policies of their companies. More than 93 percent would recommend the trade fair further. Not just the quantity of the exhibitors was positive, but also the quality.

Share your experiences

How did you experience the international aspect of Kind + Jugend? How important is insight into other markets and cultures to you? For example, did you have a look at the winners of this year’s Consumer Awards for the various countries?

We are looking forward to reading your trade fair experiences and already to welcoming the whole world to Kind + Jugend 2016 in Cologne once again from 15 to 18 September!

Leave a Reply

Your email address will not be published. Required fields are marked *