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News, perspectives, trends and ideas – impulse provider Trend Forum

Do you want to place a product optimally on the market so that it promises success? Then the Trend Forum at Kind + Jugend is just the right place! Whether themes of relevance for the market, trends, market figures or distribution questions; in hall 10.1 at stand C 041/ B 040 we will be presenting interesting talks from representatives of industry, commerce and research.

Trend Forum, Kind + Jugend 2015

Trend Forum, Kind + Jugend 2015

The Trend Forum is a stage available to both international experts and, for the first time, exhibitors. We have compiled a diversified supporting programme in 18 talks that we are quite proud of. In addition to this, the award ceremonies for the Consumer Award take place in the Trend Forum, during which the markets in the respective countries will be introduced in detail.

You can find the complete programme in our event search. Here is a  compilation of selected talks:

International trends and developments on the baby care market: Thursday, 15.09., 3:00 p.m.

Speaker Klaus Neefischer talks about buyer structures in the baby care categories and their attitudes, as well as their purchase, spending and media usage behaviour.

E-commerce with baby products – The success concept of windeln.de: Friday, 16.09., 12:30 p.m.

windeln.de has made the quick and comfortable procurement of important everyday products for families with small children a business model. Co-founder Konstantin Urban shares his experiences of the last six years.

What’s Influencing Design for Babies & Kids in 2017?: Friday, 16.09., 2:00 p.m.

What factors are influencing design in the baby and children’s outfitting segment? Senior Trend Strategist Ruth Kelly (Trend Bible) reveals two unique trends for the coming year.

Mama knows best – consumer behaviour in the digital age: Friday, 16.09., 3:00 p.m.

Svenja Brüxkes (IFH Köln) provides an overview of consumer behaviour in the digital age and illustrates what companies in the market for baby and toddler outfitting can already learn today from successful players like Amazon.

Online marketing functions differently than you think, or, the reasons why companies of the baby industry fail with online advertising: Saturday, 17.09., 1:30 p.m.

Stefan Eipeltauer explains possibilities and methods of online marketing in the family segment and provides ideas for the efficient and sustainable use of online advertising for customer acquisition and brand awareness.

The networked shop – how stationary commerce can win the battle of the channels: Saturday, 17.09., 3:00 p.m.

On the basis of the book “Der Vernetzte Laden” (The networked shop) by Brodos CEO Dominik Brokelmann, Dominik Endress explains which measures stationary commerce needs to take now in order to be able to assert itself against or with the Internet.

There are many more inspirations in our special event Design Parc and in the special exhibition for the Kids Design Award. We look forward to your visit!

You took part in a presentation in the Trend Forum? Which themes were you enthusiastic about? We look forward to receiving your comments!

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