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The best Kind + Jugend of all time

For the first time over 22,000 visitors, once again an increased level of internationality among the visitors, an excellent mood among the trade and industry: The Kind + Jugend 2016 set records again – and is thus the industry’s undisputed leading trade fair.

Kind + Jugend 2016, The Tiny Universe

Kind + Jugend 2016, The Tiny Universe

With over 22,000 visitors from 112 countries – and thus an increase of almost 5 percent – as well as 1,204 exhibitors from 53 countries, Kind + Jugend set a new record. In terms of its level of internationality, the world’s leading trade fair for the baby and toddler’s outfitting sector recorded further growth again. Around 86 percent (plus 2 percent) of the exhibiting companies came from abroad in 2016.

“The continual growth in the number of trade visitors and exhibitors confirms the international standing of Kind + Jugend as the industry’s most important visitor platform. We also set benchmarks regarding the quality of the offer in the worldwide comparison. Cologne is the only place where the industry professionals of the baby and toddlers’ outfitting sector can find more than 3,600 brands by high-quality leading brand manufacturers, small and medium-sized companies as well as start-ups with creative ideas,” commented Katharina C. Hamma, Chief Operating Officer of Koelnmesse.

Industry’s undisputed leading trade fair

The members of the German Association of Children’s Outfitting Manufacturers e.V. (BDKH) were very pleased with the outcome of this year’s Kind + Jugend and see the event as the industry’s undisputed leading trade fair, both on a national and international basis. Michael Neumann, CEO of Dorel Germany and one of the initiators of the BDKH, summarised: “As in the past years the high level of internationality and the good attendance was especially accentuated on the first two days of the trade fair. A very positive mood among the dealers and visitors and the corresponding high readiness to place orders round off the positive picture. It is very pleasing that the positive trend doesn’t just apply for abroad, but that it is indeed also true for the German-speaking region.”

The visitor survey that is carried out every year also confirmed the good atmosphere at the trade fair. Above all the range of offers with high-quality and design-oriented products as well as the supporting programme that was tailormade to suit the target group went down well with the visitors. Particularly pleasing: 88 percent were satisfied or indeed very satisfied regarding having achieved their goals for the trade fair. Around 85 percent of the visitors questioned plan to participate at Kind + Jugend again in 2017.

Unique trade fair concept

For the third time in succession, the KIDS DESIGN AWARD presented the ten best product ideas for children’s outfitting and furniture. The winner of this year’s award is Inna Schimelmits from Israel with her stool “Pet”. Pet excels through its particular mobility and as a toy thus promotes the creativity and motor skills of the child. Inna Schimellmits asserted herself against 121 other aspiring young designers from 22 countries in total.

A further highlight on the first day of the fair was as usual the award ceremony of the INNOVATION AWARD in eight different categories. 166 companies from 27 countries took part in the contest for the coveted trophy this year.

You can read all information on this year’s prize-winners of the two awards in our blog post.

The CONSUMER AWARD distinguishes products that particularly go down well with the end consumer. The readers of the leading parent’s magazines and portals worldwide voted for their favourite products of the year in the run-up to the trade fair per online voting. The cooperation partners this year were 1st Steps from Germany, Baby Stuf from the Netherlands, NEW MOM from Austria, Branża Dziecięca from Poland, Rodi from Russia, TURKIYE COCUK from Turkey and the new partner, Parole de Mamans from France. Numerous trade fair visitors examined the results on a special zone – furthermore the winners as well as things worth knowing about the international markets were presented in the Trend Forum.

We thank all of the exhibitors and visitors for a successful Kind + Jugend 2016 and are already looking forward to next year:

Kind + Jugend 2017
14.-17.09.2017

What did you like about this year’s trade fair? We look forward to receiving your experiences and reports!

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