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Trend Forum – even more inspiration for your business

Kind + Jugend Trend Forum

Kind + Jugend Trend Forum

Are you familiar with the latest trends and themes of the baby and children’s outfitting market?You will not only find out what is moving the industry and where new opportunities are arising at the trade fair stands, but also in our Trend Forum.Look forward to exciting lectures – and benefit from current insights.

New ideas, markets and current figures – presented in an exciting way by top-class experts from the industry, trade and research sector. You really shouldn’t miss this. Here we will present you with selected highlights from our Trend Forum in Hall 10.1 C-070/D-069.

How science and digital are colliding to transform the parenting journey
Thursday, 14.09.2017, 2:00 p.m.

Which scientific cognitions and digital innovations give parents new impulses in bringing up children and have a sustainable impact on the kids care industry? Dr. Pearl Nyas, Medical Advisor at Philips will answer these questions.

Turning Clever Innovations into Commercial Successes
Thursday, 14.09.2017, 2:00 p.m.

How do you launch your innovation onto the market without your rivals getting wind of it? In the course of the lecture by Sara Ludlam, partner of the consulting company, 3volution, you will learn everything worth knowing about brand rights, copyrights and patent law – and how you can turn your idea into a business success.

What’s Influencing Design for Babies & Kids in 2018?

Thursday, 14.09.2017, 3:00 p.m.
Friday, 15.09.2017, 11:00 a.m.

Which developments influence the lifestyle of families and the (purchasing) decisions of parents? The trend researcher, Hannah Matthews, will present the most important mega trends and its effects on the design of baby and children’s products in 2018.

The Right Mix @ The Right Time
Friday, 15.09.2017, 12:30 p.m.

How can you design your presence on the web so that you reach the relevant set of your target group? And which role does online marketing play? Ross Hewitt, an expert for digital marketing, provides the answers.

Sensory profiling of the specialised trade
Saturday, 16.09.2017, 12:00 noon

Unlike the online trade, the bricks-and-mortar specialised trade can address all of the customers’ senses. The perception psychologist, Markus Eckhardt, explains how you can use sensory profiling as a strong distinction criteria for your business.

Social ads: Potentials & Opportunities
Saturday, 16.09.2017, 2:00 p.m.

The digital business expert, Janina Focke, shows how you can find the appropriate social ads strategy for your business and position yourself successfully on the market.


Visit the lectures, use the Trend Forum for an intensive professional exchange and networking. And let us know which event particularly inspired you – or which theme you may have missed. An overview of the entire programme comprising all 35 events can be found in our Event search.

We look forward to receiving your feedback!

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