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Colours for children’s rooms: Parents want advice and eco-friendly products

Dulux

Dulux

Only cheerful colours turn a children’s room into a lively feel-good space. In this case, less is more. Loud colours are out. Harmonious design-oriented colour combinations in trendy shades and patterns are in demand. Whether paints or wallpapers, there is a strong need for advice – manufacturers and retailers can gain an advantage with colour expertise, safe products and holistic design concepts.  

Sleeping, playing, romping around, dreaming, cuddling – a lot of life happens in children’s rooms. The room must meet these requirements – and of course, it should be as pleasant and child friendly as possible. When it comes to Children’s furniture, parents today prefer high-quality durable pieces made of wood or in neutral shades of white and grey. This calls for friendly colours and fun patterns on the walls to make the room look cheerful and lively.

Playrooms always look wild and colourful in advertisements. However, this is precisely what experts say not to do “Too many different colours and patterns create restlessness and sensory overload in children,” explains Dulux colour expert Christine Gottwald. “Children need well-chosen colours that give them a feeling of security and arouse their imagination.” The current trend colours from Dulux and Pantone are ideal for this: The warm rosewood shade Heart Wood – the colour of the year from Dulux conveys warmth and safety. Softer versions of Ultra Violet – Pantone’s trend colour  are calming for babies and young children, while stimulating the child’s imagination at the same time.

Alpina

Alpina

How colours affect children

In general, the younger the child is, the softer the room colour should be. Pastel shades are ideal for tiny ones: relaxing pale blue, soothing light green, warm apricot, pale yellow or beige. In kindergarten-age children, carefully selected bold colours increase the sense of well-being: accents in vibrant yellow, orange, blue, pink or green create a cheerful atmosphere.

Interior colours have an impact on the well-being of children and can promote their development. That is why it is especially important that the room have a harmonious age-appropriate child-friendly colour scheme.  Alpina developed the “Farbenfreunde” concept with this mind: a collection of 24 coordinated shades that can be harmoniously combined depending on the age and temperament of the child.

With this, the paint manufacturer meets a need shared by many parents. Often it is mothers, not fathers, who know how colours affect their children, how they can be harmoniously combined and which shades are best suited for their child. According to a study by Concept & Market, 78 percent of parents would like to have more guidance as well as special children’s room colours. This presents manufacturers and retailers with opportunities to impress with their colour expertise and comprehensive advice. At Dulux, for example, augmented reality is used to help with colour selection: The Visualizer app makes it possible to test the effects of the wall colours in the room before painting.

Esprit Home

Esprit Home

Wall paint or wallpaper? The most important thing is a good room atmosphere

Some parents prefer wallpaper in a child’s room – the options here are also enormous and the need for advice is great. Manufacturers like A.S. Création and Rasch offer a rich assortment of wall coverings with cheerful patterns ranging from sheep and kittens to diggers and fire engines. The lifestyle brand Esprit Home has also reprinted the most popular patterns from earlier wallpaper series for its current “Modern fairy tales” kids collection.  If the walls are not to be completely covered with colourful motifs, borders, individual wall murals or wall tattoos offer an alternative for adding design accents.

Whether colour or wallpaper: especially in children’s rooms, parents make sure that the highest environmental and health standards are met. Wall paints must of be free of harmful substances and must not contain softeners (phthalates) or solvents. For a healthy room atmosphere, wallpapers should also be free of softeners and not contain any harmful halogen and organotin compounds. In particular, the quality labels “Blue Angel” and RAL-GZ 479 as well as the certification mark of the eco-Institut are considered to be guarantors of health safety.

What do your customers look for in the wall design for a child’s room? What are the most popular colours and wallpaper patterns? And what do you focus on during the consultation? Share your experiences with us!

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