Kind und Jugend

Colours for children’s rooms: Parents want advice and eco-friendly products

Dulux

Dulux

Only cheerful colours turn a children’s room into a lively feel-good space. In this case, less is more. Loud colours are out. Harmonious design-oriented colour combinations in trendy shades and patterns are in demand. Whether paints or wallpapers, there is a strong need for advice – manufacturers and retailers can gain an advantage with colour expertise, safe products and holistic design concepts.  

Sleeping, playing, romping around, dreaming, cuddling – a lot of life happens in children’s rooms. The room must meet these requirements – and of course, it should be as pleasant and child friendly as possible. When it comes to Children’s furniture, parents today prefer high-quality durable pieces made of wood or in neutral shades of white and grey. This calls for friendly colours and fun patterns on the walls to make the room look cheerful and lively.

Playrooms always look wild and colourful in advertisements. However, this is precisely what experts say not to do “Too many different colours and patterns create restlessness and sensory overload in children,” explains Dulux colour expert Christine Gottwald. “Children need well-chosen colours that give them a feeling of security and arouse their imagination.” The current trend colours from Dulux and Pantone are ideal for this: The warm rosewood shade Heart Wood – the colour of the year from Dulux conveys warmth and safety. Softer versions of Ultra Violet – Pantone’s trend colour  are calming for babies and young children, while stimulating the child’s imagination at the same time.

Alpina

Alpina

How colours affect children

In general, the younger the child is, the softer the room colour should be. Pastel shades are ideal for tiny ones: relaxing pale blue, soothing light green, warm apricot, pale yellow or beige. In kindergarten-age children, carefully selected bold colours increase the sense of well-being: accents in vibrant yellow, orange, blue, pink or green create a cheerful atmosphere.

Interior colours have an impact on the well-being of children and can promote their development. That is why it is especially important that the room have a harmonious age-appropriate child-friendly colour scheme.  Alpina developed the “Farbenfreunde” concept with this mind: a collection of 24 coordinated shades that can be harmoniously combined depending on the age and temperament of the child.

With this, the paint manufacturer meets a need shared by many parents. Often it is mothers, not fathers, who know how colours affect their children, how they can be harmoniously combined and which shades are best suited for their child. According to a study by Concept & Market, 78 percent of parents would like to have more guidance as well as special children’s room colours. This presents manufacturers and retailers with opportunities to impress with their colour expertise and comprehensive advice. At Dulux, for example, augmented reality is used to help with colour selection: The Visualizer app makes it possible to test the effects of the wall colours in the room before painting.

Esprit Home

Esprit Home

Wall paint or wallpaper? The most important thing is a good room atmosphere

Some parents prefer wallpaper in a child’s room – the options here are also enormous and the need for advice is great. Manufacturers like A.S. Création and Rasch offer a rich assortment of wall coverings with cheerful patterns ranging from sheep and kittens to diggers and fire engines. The lifestyle brand Esprit Home has also reprinted the most popular patterns from earlier wallpaper series for its current “Modern fairy tales” kids collection.  If the walls are not to be completely covered with colourful motifs, borders, individual wall murals or wall tattoos offer an alternative for adding design accents.

Whether colour or wallpaper: especially in children’s rooms, parents make sure that the highest environmental and health standards are met. Wall paints must of be free of harmful substances and must not contain softeners (phthalates) or solvents. For a healthy room atmosphere, wallpapers should also be free of softeners and not contain any harmful halogen and organotin compounds. In particular, the quality labels “Blue Angel” and RAL-GZ 479 as well as the certification mark of the eco-Institut are considered to be guarantors of health safety.

What do your customers look for in the wall design for a child’s room? What are the most popular colours and wallpaper patterns? And what do you focus on during the consultation? Share your experiences with us!

Children’s car seats and baby carriers: safety has the right of way

Dorel / Maxi-Cosi

Dorel / Maxi-Cosi

Children are increasingly being brought to school, kindergarten and to sports and friends in the car. Safety is thus of utmost importance for parents. They make the highest demands upon baby carriers and children’s car seats.

The more children are transported by car, the stronger the growth in sales of children’s car seats. weiterlesen…

Digital nannies: safety solutions for the children’s room

The Connected Kidsroom

The Connected Kidsroom

The safety and health of their children is more important than anything else for mothers and fathers. However, because they can’t constantly stand watch over the baby’s bed, an ever increasing number of parents are relying on digital nannies: baby phones with additional functions, web cams and monitoring apps are more in demand than ever. This was also evident this year at Kind + Jugend, which, with the Connected Kidsroom, presented a real, completely equipped children’s room with special digital, smart products in a perfect environment.

Parents would prefer to have an eye on their babies and toddlers around the clock, in order to ensure that their young ones are fine and don’t need anything. weiterlesen…

Trade fair review: please imitate quickly – a guest commentary by K.U.L.T.OBJEKT

Kind + Jugend 2017, Stand Alondra

Kind + Jugend 2017, Stand Alondra

“Isn’t that cute!” – The usual, spontaneous impulse when looking at many products for kids doesn’t overcome only parents and expecting parents; it is a completely arbitrary human reaction. However, why does precisely this reaction have so little influence on the sale of children’s items at the point of sale? Jens Fischer, CEO K.U.L.T.OBJEKT brands and experience architecture, asks himself this question.

Kind + Jugend is now behind us, and with it an exhibition of product worlds that couldn’t be more emotional. weiterlesen…

Result of Kind + Jugend 2017: Record figures and a fantastic atmosphere

Even bigger, more international and more impressive: Kind + Jugend continues on its record-setting course It has once again impressively underlined its position as the leading trading platform international trade fair for the baby and toddlers’ outfitting sector – exhibitors and visitors were also more than satisfied.

Kind + Jugend experienced growth in all sections: 5 percent more exhibitors than in 2016 (in total 1,232), 10 percent more exhibition space (110,000 m²) and 2 percent more trade visitors than in the previous year (in total around 22,500 from 113 countries) set new records. weiterlesen…

Brilliant start of Kind + Jugend 2017 – with the ceremonious conferring of the Innovation Awards and the KIDS DESIGN AWARD

Winners of the Innovation Award

Winners of the Innovation Award

“And the winner is…” – Can a trade fair get off to a better start than with the conferring of honours for innovative products and creative design concepts? This is part of the good tradition of Kind + Jugend. With the now 13th ceremonious conferring of the Innovation Awards and the KIDS DESIGN AWARD, the first day of the trade fair this year once again brought a real highlight. And the alleged “unlucky number” didn’t please only the happy winners. The many visitors were also enthusiastic.
weiterlesen…

Trend Forum – even more inspiration for your business

Kind + Jugend Trend Forum

Kind + Jugend Trend Forum

Are you familiar with the latest trends and themes of the baby and children’s outfitting market?You will not only find out what is moving the industry and where new opportunities are arising at the trade fair stands, but also in our Trend Forum.Look forward to exciting lectures – and benefit from current insights.

New ideas, markets and current figures – presented in an exciting way by top-class experts from the industry, trade and research sector. weiterlesen…

There has never been this much Kind + Jugend before!

Kind + Jugend 2016, Stand: UPPAbaby

Kind + Jugend 2016, Stand: UPPAbaby

An excellent mood and new records – that is what Kind + Jugend 2017, which starts on Thursday, is already promising. The international leading trade fair for baby and children’s outfitting is bigger than ever, is attracting more exhibitors and impressing everyone with a new visitor flow. The ongoing baby boom is getting the industry into the trade fair mood.

Ten percent more space, five percent more exhibitors: Kind + Jugend grows and grows. weiterlesen…

We need to talk – Guest commentary by K.U.L.T.OBJEKT

K.U.L.T.OBJEKT - We need to talk.

K.U.L.T.OBJEKT – We need to talk.

It is timid, not innovative and inflexible, and needs to do this and that to get business really moving again. There is no shortage of criticism of the retail trade. Instead of dividing with accusations, we should do everything we can to talk with one another without bias, is the opinion of Jens Fischer, CEO of K.U.L.T.OBJEKT brand and experience architecture.  

In crisis situations or when things aren’t going smoothly, there is often a tendency to quickly find a guilty party to really put the boots to. weiterlesen…

Nominees of the Kids Design Award 2017 have been confirmed

Jeannine Szepanski (Germany)

Jeannine Szepanski (Germany)

In keeping with tradition, the Kids Design Award will this year also be conferred on the first day of the trade fair. A total of 10 product ideas and prototypes have made it to the short list for the award. For the first time this year, the Innovation Award and the Kids Design Award will be presented separately.

113 young designers from 18 different countries have come forward for this year’s Kids Design Award. weiterlesen…

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