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Kind + Jugend wants to know… – an interview with Whisbear

Julia Sielicka-Jastrzębska and Zuzanna Sielicka-Kalczyńska are the founders of Whisbear®, an innovative sleep aid. Based on their own experience as mothers, they have designed a product aimed to help newborns with a smooth transition from a prenatal to postnatal life by recreating soothing sounds of the womb. Last year, they received the Kind + Jugend Innovation Award for this innocative product in the category „World of Toys”. Now, Kind + Jugend asked the two sisters why Whisbear is so special and what difference the visit of the fair has made for their business.

Whisbear, Winner of the Innovation Award 2016

Whisbear, Winner of the Innovation Award 2016

Could tell us, what kind of product you offer and how everything started?

Julia : What we offer is a little bit of support for parents when they face this new fascinating but at the same time challenging day-to-day life of a family with a new-born baby! (more…)

Kind + Jugend wants to know … “The connected store” – an interview with Dominik Brokelmann from distributor Brodos

Stationary and online commerce have different advantages and disadvantages. Both want to bind customers to them and are engaged in a “battle of the channels”. We spoke with Dominik Brokelmann, CEO of the distributor Brodos, who offers an approach to a solution with his “connected store”. In the interview he explains how the future of stationary commerce might look.

Dominik Brokelmann, CEO at Brodos – photo: Brodos

Dominik Brokelmann, CEO at Brodos – photo: Brodos

1. At this year’s Kind + Jugend your company spoke of the “battle of the channels” between stationary and online commerce. What does this battle look like?

Both stationary and online – both channels have their advantages. In the store the customer can consult with the specialist, a pre-selected assortment is available to take away immediately and shopping in itself is an experience. (more…)

Kind + Jugend wants to know … all about kids’ lifestyle trends – An interview with Senior Trend Strategist Ruth Kelly from Trend Bible

Each year Kind + Jugend shows the latest trends for babies and toddlers. But how do trends develop and who determines them? And which factors have an influence on trends? We spoke to Ruth Kelly, Senior Trend Strategist at Trend Bible, a home and interiors dedicated trend agency who will once again provide an exclusive insight into the latest kids’ trends at Kind + Jugend 2016. The agency just published their Kid’s Lifestyle Trend Book Spring/Summer 2018.

Ruth Kelly, Senior Trend Strategist - Photo: Trend Bible

Ruth Kelly, Senior Trend Strategist – Photo: Trend Bible

1. You are regularly publishing the latest lifestyle trends for kids. And at Kind + Jugend 2016, you will once again give exclusive insights into the upcoming season. Can you tell us a bit of what is to come in 2017?

Ruth Kelly: For 2017, there are several influences driving change in design for babies and kids. One of the key drivers that continue to be important is a ‘connection to nature’. You can see this influence in several of our design themes for spring/summer, with a real focus on protecting and learning from the natural world. (more…)

Hygiene and care trends for babies and children

Only the best for my child: Parents want to offer their babies and children high-quality and first-class products. In this connection, they are placing special value on health issues and paying increased attention to ingredients and pollutants. This particularly applies for the hygiene and care segment.

On Trend: harmless materials and early childhood development

On Trend: harmless materials and early childhood development – Kind + Jugend 2015, stand: Acherub Baby

Toiletries made of harmless materials

Natural and organic products are extremely popular with today’s parents. This trend is also reflected in the hygiene and care sector. Thus, one finds sustainable and pollutant-free products more and more frequently among the collections of the baby and toddler’s outfitters. For example, the focus lies on the special needs of sensitive baby skin. In order to avoid skin irritations, dryness and health risks, in the meantime many products are free from harsh chemicals. Beyond this the manufacturer Aleva Naturals from Canada relies for example on natural, eco-friendly substances such as eucalyptus and lavender oil. The Dutch manufacturer NAÏF also places special value on natural ingredients. Dermatologically tested, hypoallergenic and pH-neutral, the products are especially aligned for babies and children.

(more…)

Kind + Jugend completely booked up: many exhibitors promise a diverse product portfolio

As the internationally leading trade fair for baby and toddler outfitting, Kind + Jugend enjoys uninterrupted popularity: already three months prior to the start on 15 September 2016, the 100,000 m2 exhibition area is completely booked up. Look forward to numerous products from around 1,200 companies from more than 50 countries.

Kind + Jugend 2016 is completely booked up

Kind + Jugend 2016 is completely booked up

Whether children’s furniture, textile outfitting, prams or toys – industry pros will find many new products and further developments of products at Kind + Jugend. In terms of the quality of the offering, the popular platform is the measure of all things in international comparison: nowhere else will trade visitors find a similarly high number of the most important and high quality manufacturers of baby and toddler products. Angelcare, Chicco, Britax Römer, Käthe Kruse and Rotho are only a few of the renowned companies you can discover at Kind + Jugend this year.

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Kind + Jugend prepares ideas for the market – 3rd round of Kids Design Award for young designers

Kind + Jugend has once again proven that it is one of the most important meeting points of the industry as the leading international trade fair for baby and toddler outfitting with the product show in 2015. One of its unique selling points is the special promotion of young designers and promising concepts. In keeping with this, the Kids Design Award is now entering the third round.

Kids Design Award 2016

Kids Design Award 2016 of Kind + Jugend – apply now!

Wanted: the best young designer of 2016

When exceptional concepts and designs for children’s outfitting and furniture that are inventive and future-oriented in their function and design are sought effective immediately, that can only mean one thing: Kind + Jugend is looking for the young designer of 2016! (more…)

Kind + Jugend and Koelnmesse: on the job worldwide for the industry

The China Kids Expo 2015 in Shanghai opened its doors a good four weeks following Kind + Jugend. More than 60,000 trade visitors informed themselves about a variety of products from the baby and children’s outfitting segment from 20 to 22 October. The organisers of the trade fair drew up a very positive summary. The organisers of the exhibition were able to set new standards with a plus of 30 percent among international exhibitors and an increase in the number of visitors of 20 percent. The China Kids Expo is organised annually by the Chinese industry and commerce association China Toy & Juvenile Association and Koelnmesse.

Kind + Jugend 2015: new standards with international exhibitors and growth of visitors

Kind + Jugend 2015: new standards with international exhibitors and growth of visitors

Koelnmesse is also very engaged in Brazil. The Brazilian children’s outfitting market is the second largest in the world, and thus offers enormous potential for international brands. The Cologne trade fair specialist organises the children’s fashion trade fair FIT 0/16 twice a year and the new trade fair event PUERI EXPO, which will take place parallel with the summer edition of FIT as of 2016. However, winter is now before us: the next FIT 0/16 starts on 21 November. (more…)

Kind + Jugend 2015 – all around a full success!

The Kind + Jugend has cleared up top marks this year. With more than 21,000 visitors from 110 countries five percent more trade visitors had come to Cologne than last year. And with 1,141 exhibitors from 50 countries the trade fair has set a new record among exhibitors. Thus, it has once again presented itself as the most important trade fair in the baby and toddler outfitting sector. 

Kind + Jugend 2015, British collective booth, area 11.1

Kind + Jugend 2015, British collective booth, area 11.1

The significant visitor increase delighted the organizers of the trade fair – and apparently the many attendees spent successful days in Cologne. This could not only be felt itself in the good mood and relaxed atmosphere during the fair. Also the results of the visitor survey speak for themselves: 83 per cent were happy or very happy with the exhibition offering and their achievement of prior set personal goals. Over 93% of the visitors would recommend the Kind + Jugend to a business partner.

‘Not only the numbers but also the visitor survey show that quantity and quality of the exhibition was convincing all along the line. The concept of the trade fair which has a perfect offer for every market participant is worldwide regarding quality second to none’, said the manager of the Koelnmesse Katharina C. Hamma. On an area of 100,000 square meters exhibitors have presented novelties for four days and further product development serving kids furniture, safety seats and strollers, hygiene products, toys and fabric products. Also for Eric Wickbold, importer and distributor at Hightrade (Sao Paulo, Brasil), the days at the trade fair are essential. He sums up: ‘For us as a global operating import-agency the Kind+Jugend is certainly the most important place worldwide to meet all relevant companies and to support companies planning to enter the Brasilian market.’

At the Kids Design Award 2015 which took place for the second time now, Annika Marie Buchberger’s furniture series ‘full grown’ prevailed against 252 handed in drafts from 40 countries. Together with a kids’ furniture producer who had promised her his product-sponsorship after the awarding, the furniture series is going to be finished until it’s ready for the market.

The awarding of the Innovation Award which traditionally took place on the first day of the trade fair honored more happy winners. This year the jury got 174 drafts from 130 companies handed in from 25 countries.

We thank all exhibitors and visitors for a great Kind + Jugend 2015 and are already looking forward to next year:

Kind + Jugend 2016
15.-18.09.2016

What were your highlights at this year’s show? We look forward to your experiences and comments!