Kind und Jugend

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Hygiene and care trends for babies and children

Only the best for my child: Parents want to offer their babies and children high-quality and first-class products. In this connection, they are placing special value on health issues and paying increased attention to ingredients and pollutants. This particularly applies for the hygiene and care segment.

On Trend: harmless materials and early childhood development

On Trend: harmless materials and early childhood development – Kind + Jugend 2015, stand: Acherub Baby

Toiletries made of harmless materials

Natural and organic products are extremely popular with today’s parents. This trend is also reflected in the hygiene and care sector. Thus, one finds sustainable and pollutant-free products more and more frequently among the collections of the baby and toddler’s outfitters. For example, the focus lies on the special needs of sensitive baby skin. In order to avoid skin irritations, dryness and health risks, in the meantime many products are free from harsh chemicals. Beyond this the manufacturer Aleva Naturals from Canada relies for example on natural, eco-friendly substances such as eucalyptus and lavender oil. The Dutch manufacturer NAÏF also places special value on natural ingredients. Dermatologically tested, hypoallergenic and pH-neutral, the products are especially aligned for babies and children.

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