Kind und Jugend

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Hygiene and care trends for babies and children

Only the best for my child: Parents want to offer their babies and children high-quality and first-class products. In this connection, they are placing special value on health issues and paying increased attention to ingredients and pollutants. This particularly applies for the hygiene and care segment.

On Trend: harmless materials and early childhood development

On Trend: harmless materials and early childhood development – Kind + Jugend 2015, stand: Acherub Baby

Toiletries made of harmless materials

Natural and organic products are extremely popular with today’s parents. This trend is also reflected in the hygiene and care sector. Thus, one finds sustainable and pollutant-free products more and more frequently among the collections of the baby and toddler’s outfitters. For example, the focus lies on the special needs of sensitive baby skin. In order to avoid skin irritations, dryness and health risks, in the meantime many products are free from harsh chemicals. Beyond this the manufacturer Aleva Naturals from Canada relies for example on natural, eco-friendly substances such as eucalyptus and lavender oil. The Dutch manufacturer NAÏF also places special value on natural ingredients. Dermatologically tested, hypoallergenic and pH-neutral, the products are especially aligned for babies and children.

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Stylish textiles that are rich in detail

Regardless of whether the young ones are sleeping, need to be changed or are on the go with their parents, sleeping bags, diaper bags and baby slings, etc. are generally always along for the ride. Not only comfort and safety are important to outfitters in product development. Products made of textiles should also meet ecological and biological standards, and of course also look stylish.

Kind + Jugend 2015, stand: WICKELKINDER

Kind + Jugend 2015, stand: WICKELKINDER

Well-being and individuality through high quality materials

Depending upon the area of use waiting for textile products, the focus is on durable, abrasion-resistant, waterproof and quick-drying materials. Parents who attach importance to natural raw materials can in the meantime choose between a variety of versions: from organic cotton through hemp to materials made of bamboo. (more…)

Mobility! En route with the child

Flexibility and comfort will once again play a major role in the baby and toddler outfitting sector in 2016 – an unabated trend in product areas such as pushchairs, car seats and baby carriers.

Kind + Jugend 2015, stand: UPPAbaby

Kind + Jugend 2015, stand: UPPAbaby

Flexibly on the move in all stages of life

The parents’ demands regarding mobile baby and toddlers’ products are still extremely high and this already applies for new-born babies. When the child is taken outdoors, besides aspects such as safety, quality, being light-weighted and compact, the parents especially rely on products that allow further development and can thus be used for longer. Here, combined pushchair and travel systems are extremely popular among many families, which mean that they only have to dip into their wallets once from the birth up until the end of the pushchair age. Such as, for example, pushchairs with a buggy attachment like those from the F-series by Gesslein, which can be implemented as additional components in a fast and simple way. This means it is no longer necessary to buy a buggy later on. (more…)

Digitalisation in the children’s room

Digitalisation finds its way into the children’s room. It is not only electronic toys that are in demand, but also digital tools and online helpers for safety-conscious parents.

Kind + Jugend 2014, 4moms™, mamaRoo children's seats

Kind + Jugend 2014, 4moms™, mamaRoo children’s seats

Today’s kids have hardly outgrown their toddler years when they find themselves in the middle of the digital world. For quite some time, not only teenagers, but also younger children – even the youngest ones – spend their time with smartphones, tablets or on a computer.
55 per cent of the eight-year-olds go online on a regular basis; among the six-year-olds, 28 per cent use the Internet, and even 11 per cent of the three-year-olds do. And the numbers are rising, according to a study by the German Institute for trust and safety on the Internet (“Deutsches Institut für Vertrauen und Sicherheit im Internet, DIVSI“) which was commissioned by the Federal Ministry for Family Affairs (“Bundesfamilienministerium”). Evidently, the favourite pastime of kids on the internet is gaming: 89 percent of the surveyed three-to-eight-year-olds confirmed this. (more…)