Kind und Jugend

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Stylish textiles that are rich in detail

Regardless of whether the young ones are sleeping, need to be changed or are on the go with their parents, sleeping bags, diaper bags and baby slings, etc. are generally always along for the ride. Not only comfort and safety are important to outfitters in product development. Products made of textiles should also meet ecological and biological standards, and of course also look stylish.

Kind + Jugend 2015, stand: WICKELKINDER

Kind + Jugend 2015, stand: WICKELKINDER

Well-being and individuality through high quality materials

Depending upon the area of use waiting for textile products, the focus is on durable, abrasion-resistant, waterproof and quick-drying materials. Parents who attach importance to natural raw materials can in the meantime choose between a variety of versions: from organic cotton through hemp to materials made of bamboo. (more…)

What do today’s young parents want?

A life between a kid and a career, between dreams for their own future and the constraints of daily life changes young parents’ expectations and consumer behaviour. What do they wish for? And how can retailers and manufacturers provide for it?

Kind + Jugend 2014, Puky

Kind + Jugend 2014, Puky

Today’s parents are different than their counterparts a couple of years ago. Whereas for previous generations, the serious side of life started – at the latest – with the birth of their first child and meant pushing their own needs into the background, young and modern parents want more: They want to be good parents and at the same time pursue a career; spend a lot of time with the kids and enjoy their time as a couple; achieve the best for their kids, but also fulfil their own dreams every now and then. (more…)

Always be on the safe side

When it comes to the safety and security of their kids, parents don’t compromise – and they have high demands on suitable solutions for use at home or abroad.

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Hardly any generation of kids has grown up as protected as the one today. Nutrition is supposed to be balanced, healthy and if possible organic, clothing should be made of natural materials; toys need to be free of harmful substances and of dangerous small parts that could be swallowed by the little ones. And it goes without saying that potential origins of danger in the house are being eliminated in the most thorough way as well. To this end, parents prefer buying children’s furniture with rounded edges; they equip power outlets with protection caps, doors with a cushioning effect and stairs with fall protection devices. Especially the ever more popular open floor plans that make it easy for toddlers to extend their discovery tours to the entire house can be a real challenge for safety-conscious parents.

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