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Recognised as sustainable: parents pay attention to this seal

The trend is toward sustainable products for children. This opens up good business opportunities for manufacturers and traders. With the precondition that recognised labels or certifications provide proof of the observance of high ecological and social standards.


Photo: Engel, Pfullingen

Organic vegetables, furniture made of natural wood, fairly produced toys: as far as their children are concerned, parents pay attention to quality, harmlessness to health, and increasingly to ecological and social sustainability. (more…)

Hygiene and care trends for babies and children

Only the best for my child: Parents want to offer their babies and children high-quality and first-class products. In this connection, they are placing special value on health issues and paying increased attention to ingredients and pollutants. This particularly applies for the hygiene and care segment.

On Trend: harmless materials and early childhood development

On Trend: harmless materials and early childhood development – Kind + Jugend 2015, stand: Acherub Baby

Toiletries made of harmless materials

Natural and organic products are extremely popular with today’s parents. This trend is also reflected in the hygiene and care sector. Thus, one finds sustainable and pollutant-free products more and more frequently among the collections of the baby and toddler’s outfitters. For example, the focus lies on the special needs of sensitive baby skin. In order to avoid skin irritations, dryness and health risks, in the meantime many products are free from harsh chemicals. Beyond this the manufacturer Aleva Naturals from Canada relies for example on natural, eco-friendly substances such as eucalyptus and lavender oil. The Dutch manufacturer NAÏF also places special value on natural ingredients. Dermatologically tested, hypoallergenic and pH-neutral, the products are especially aligned for babies and children.


Functional diversity in furniture design

Kind + Jugend 2015 led the way: Durability and multifunctionality are still at the top of the list when it comes down to furnishing the children’s bedroom. This is demonstrated among others by “Grown up” – the furniture series that grows together with the child created by the designer from Cuxhaven, Annika Marie Buchberger, which was distinguished with the sponsorship award, the Kids Design Award.

Kind + Jugend 2015, stand: Design Parc, Perludi

Kind + Jugend 2015, stand: Design Parc, Perludi

Design: Simple shapes and contrasting tones

Thanks to a manifold selection of structured foils and décor as well as different facets and styles, taste is coming into its own in 2016. The modern and simple shapes create an air of timeless elegance in both the children’s and youth’s section. In this way, the furniture can be used for a long time and combined with each other. (more…)

What do today’s young parents want?

A life between a kid and a career, between dreams for their own future and the constraints of daily life changes young parents’ expectations and consumer behaviour. What do they wish for? And how can retailers and manufacturers provide for it?

Kind + Jugend 2014, Puky

Kind + Jugend 2014, Puky

Today’s parents are different than their counterparts a couple of years ago. Whereas for previous generations, the serious side of life started – at the latest – with the birth of their first child and meant pushing their own needs into the background, young and modern parents want more: They want to be good parents and at the same time pursue a career; spend a lot of time with the kids and enjoy their time as a couple; achieve the best for their kids, but also fulfil their own dreams every now and then. (more…)

Sustainability in the children’s room

Sustainable products for children’s rooms are in demand. More and more parents deem it important for furniture, clothing and toys to fulfil ecological, educational and social standards.

Furniture made from renewable resources made by momo, Kind + Jugend 2014

Furniture made from renewable resources made by momo, Kind + Jugend 2014

Children perceive their environment with all their senses – and often enough, they use their mouth to do so. No wonder parents are increasingly looking for products for their little ones that don’t pose any kind of health threat. However, it’s about more than health: an eco-friendly manufacturing process as well as social and educational sustainability are also gaining momentum as purchasing criteria. Disposable throwaway products are not in vogue anymore. Today’s buzz is about furniture, clothing, toys and accessories made of renewable raw or recycling materials – produced, manufactured, transported, traded, and disposed of in an environmentally and socially sound manner. In addition, the design needs to be appropriate for children and products should be durable and sturdy enough to be reused for younger siblings. When it comes to toys, parents are increasingly paying attention to their educational value. On the one hand, all these requirements are posing significant challenges to manufacturers and retailers; but on the other hand they also provide for attractive business opportunities. (more…)