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Colours for children’s rooms: Parents want advice and eco-friendly products



Only cheerful colours turn a children’s room into a lively feel-good space. In this case, less is more. Loud colours are out. Harmonious design-oriented colour combinations in trendy shades and patterns are in demand. Whether paints or wallpapers, there is a strong need for advice – manufacturers and retailers can gain an advantage with colour expertise, safe products and holistic design concepts.  

Sleeping, playing, romping around, dreaming, cuddling – a lot of life happens in children’s rooms. The room must meet these requirements – and of course, it should be as pleasant and child friendly as possible. When it comes to Children’s furniture, parents today prefer high-quality durable pieces made of wood or in neutral shades of white and grey. This calls for friendly colours and fun patterns on the walls to make the room look cheerful and lively.

Playrooms always look wild and colourful in advertisements. However, this is precisely what experts say not to do “Too many different colours and patterns create restlessness and sensory overload in children,” explains Dulux colour expert Christine Gottwald. “Children need well-chosen colours that give them a feeling of security and arouse their imagination.” The current trend colours from Dulux and Pantone are ideal for this: The warm rosewood shade Heart Wood – the colour of the year from Dulux conveys warmth and safety. Softer versions of Ultra Violet – Pantone’s trend colour  are calming for babies and young children, while stimulating the child’s imagination at the same time.



How colours affect children

In general, the younger the child is, the softer the room colour should be. Pastel shades are ideal for tiny ones: relaxing pale blue, soothing light green, warm apricot, pale yellow or beige. In kindergarten-age children, carefully selected bold colours increase the sense of well-being: accents in vibrant yellow, orange, blue, pink or green create a cheerful atmosphere.

Interior colours have an impact on the well-being of children and can promote their development. That is why it is especially important that the room have a harmonious age-appropriate child-friendly colour scheme.  Alpina developed the “Farbenfreunde” concept with this mind: a collection of 24 coordinated shades that can be harmoniously combined depending on the age and temperament of the child.

With this, the paint manufacturer meets a need shared by many parents. Often it is mothers, not fathers, who know how colours affect their children, how they can be harmoniously combined and which shades are best suited for their child. According to a study by Concept & Market, 78 percent of parents would like to have more guidance as well as special children’s room colours. This presents manufacturers and retailers with opportunities to impress with their colour expertise and comprehensive advice. At Dulux, for example, augmented reality is used to help with colour selection: The Visualizer app makes it possible to test the effects of the wall colours in the room before painting.

Esprit Home

Esprit Home

Wall paint or wallpaper? The most important thing is a good room atmosphere

Some parents prefer wallpaper in a child’s room – the options here are also enormous and the need for advice is great. Manufacturers like A.S. Création and Rasch offer a rich assortment of wall coverings with cheerful patterns ranging from sheep and kittens to diggers and fire engines. The lifestyle brand Esprit Home has also reprinted the most popular patterns from earlier wallpaper series for its current “Modern fairy tales” kids collection.  If the walls are not to be completely covered with colourful motifs, borders, individual wall murals or wall tattoos offer an alternative for adding design accents.

Whether colour or wallpaper: especially in children’s rooms, parents make sure that the highest environmental and health standards are met. Wall paints must of be free of harmful substances and must not contain softeners (phthalates) or solvents. For a healthy room atmosphere, wallpapers should also be free of softeners and not contain any harmful halogen and organotin compounds. In particular, the quality labels “Blue Angel” and RAL-GZ 479 as well as the certification mark of the eco-Institut are considered to be guarantors of health safety.

What do your customers look for in the wall design for a child’s room? What are the most popular colours and wallpaper patterns? And what do you focus on during the consultation? Share your experiences with us!

Trend Forum – even more inspiration for your business

Kind + Jugend Trend Forum

Kind + Jugend Trend Forum

Are you familiar with the latest trends and themes of the baby and children’s outfitting market?You will not only find out what is moving the industry and where new opportunities are arising at the trade fair stands, but also in our Trend Forum.Look forward to exciting lectures – and benefit from current insights.

New ideas, markets and current figures – presented in an exciting way by top-class experts from the industry, trade and research sector. (more…)

Kind + Jugend wants to know … all about textile living for babies and toddlers – An interview with Trend Analyst Hannah Matthews from Trend Bible

Hannah Matthews – photo: Trend Bible

Hannah Matthews – photo: Trend Bible

Textiles for babies and toddlers are one of the key topics at Kind + Jugend trade fair. They do not only decorate the children’s room, used properly, textile products also can create a fun and playful atmosphere. We conducted an interview with Hannah Matthews, Trend Analyst at Trend Bible, a home and interiors dedicated trend agency, working with inquisitive, recognised brands to predict change. At Kind + Jugend 2017 Hannah will also provide an exclusive insight into the latest kid’s trends in our Trend Forum. Furthermore, she creatively directs the Baby and Kid’s Lifestyle Trend books of the Trend Bible agency.


Kind + Jugend wants to know … all about kids’ lifestyle trends – An interview with Senior Trend Strategist Ruth Kelly from Trend Bible

Each year Kind + Jugend shows the latest trends for babies and toddlers. But how do trends develop and who determines them? And which factors have an influence on trends? We spoke to Ruth Kelly, Senior Trend Strategist at Trend Bible, a home and interiors dedicated trend agency who will once again provide an exclusive insight into the latest kids’ trends at Kind + Jugend 2016. The agency just published their Kid’s Lifestyle Trend Book Spring/Summer 2018.

Ruth Kelly, Senior Trend Strategist - Photo: Trend Bible

Ruth Kelly, Senior Trend Strategist – Photo: Trend Bible

1. You are regularly publishing the latest lifestyle trends for kids. And at Kind + Jugend 2016, you will once again give exclusive insights into the upcoming season. Can you tell us a bit of what is to come in 2017?

Ruth Kelly: For 2017, there are several influences driving change in design for babies and kids. One of the key drivers that continue to be important is a ‘connection to nature’. You can see this influence in several of our design themes for spring/summer, with a real focus on protecting and learning from the natural world. (more…)

Hygiene and care trends for babies and children

Only the best for my child: Parents want to offer their babies and children high-quality and first-class products. In this connection, they are placing special value on health issues and paying increased attention to ingredients and pollutants. This particularly applies for the hygiene and care segment.

On Trend: harmless materials and early childhood development

On Trend: harmless materials and early childhood development – Kind + Jugend 2015, stand: Acherub Baby

Toiletries made of harmless materials

Natural and organic products are extremely popular with today’s parents. This trend is also reflected in the hygiene and care sector. Thus, one finds sustainable and pollutant-free products more and more frequently among the collections of the baby and toddler’s outfitters. For example, the focus lies on the special needs of sensitive baby skin. In order to avoid skin irritations, dryness and health risks, in the meantime many products are free from harsh chemicals. Beyond this the manufacturer Aleva Naturals from Canada relies for example on natural, eco-friendly substances such as eucalyptus and lavender oil. The Dutch manufacturer NAÏF also places special value on natural ingredients. Dermatologically tested, hypoallergenic and pH-neutral, the products are especially aligned for babies and children.


Kind + Jugend completely booked up: many exhibitors promise a diverse product portfolio

As the internationally leading trade fair for baby and toddler outfitting, Kind + Jugend enjoys uninterrupted popularity: already three months prior to the start on 15 September 2016, the 100,000 m2 exhibition area is completely booked up. Look forward to numerous products from around 1,200 companies from more than 50 countries.

Kind + Jugend 2016 is completely booked up

Kind + Jugend 2016 is completely booked up

Whether children’s furniture, textile outfitting, prams or toys – industry pros will find many new products and further developments of products at Kind + Jugend. In terms of the quality of the offering, the popular platform is the measure of all things in international comparison: nowhere else will trade visitors find a similarly high number of the most important and high quality manufacturers of baby and toddler products. Angelcare, Chicco, Britax Römer, Käthe Kruse and Rotho are only a few of the renowned companies you can discover at Kind + Jugend this year.


Functional diversity in furniture design

Kind + Jugend 2015 led the way: Durability and multifunctionality are still at the top of the list when it comes down to furnishing the children’s bedroom. This is demonstrated among others by “Grown up” – the furniture series that grows together with the child created by the designer from Cuxhaven, Annika Marie Buchberger, which was distinguished with the sponsorship award, the Kids Design Award.

Kind + Jugend 2015, stand: Design Parc, Perludi

Kind + Jugend 2015, stand: Design Parc, Perludi

Design: Simple shapes and contrasting tones

Thanks to a manifold selection of structured foils and décor as well as different facets and styles, taste is coming into its own in 2016. The modern and simple shapes create an air of timeless elegance in both the children’s and youth’s section. In this way, the furniture can be used for a long time and combined with each other. (more…)

Kind + Jugend 2015: record trade fair ahead!

Even more diverse, more international, more high-quality: that is going to be Kind + Jugend 2015. With 1,141 exhibitors, the trade fair achieves a new record, and with a foreign share of 84 percent it consolidates its position as the world’s most important meeting point of the industry. The broad offer presented in Cologne ranges from children’s furniture, safety seats, strollers and sanitary products to toys and textile furnishings, and includes all the relevant and pioneering brands. Especially looking at the context of rising birth rates and encouraging prospects for the sector, you definitely should not miss Kind + Jugend 2015!

Kind + Jugend 2015 breaks all records!

Kind + Jugend 2015 breaks all records!

Baby Boom: good prospects for the sector

According to the German Federal Statistical Office (“Statistisches Bundesamt”), the birth rate has risen by 4.8 percent in 2014. At the same time more and more parents are willing to invest more money in their offspring: in 2014 parents spent around 1,058 euros per child in the first three years of their life, these are 3 percent more than the same period in 2013. Particularly manufacturers of strollers and child seats can benefit from that – since 2011 the sector is pleased with uninterrupted growth. (more…)

Digitalisation in the children’s room

Digitalisation finds its way into the children’s room. It is not only electronic toys that are in demand, but also digital tools and online helpers for safety-conscious parents.

Kind + Jugend 2014, 4moms™, mamaRoo children's seats

Kind + Jugend 2014, 4moms™, mamaRoo children’s seats

Today’s kids have hardly outgrown their toddler years when they find themselves in the middle of the digital world. For quite some time, not only teenagers, but also younger children – even the youngest ones – spend their time with smartphones, tablets or on a computer.
55 per cent of the eight-year-olds go online on a regular basis; among the six-year-olds, 28 per cent use the Internet, and even 11 per cent of the three-year-olds do. And the numbers are rising, according to a study by the German Institute for trust and safety on the Internet (“Deutsches Institut für Vertrauen und Sicherheit im Internet, DIVSI“) which was commissioned by the Federal Ministry for Family Affairs (“Bundesfamilienministerium”). Evidently, the favourite pastime of kids on the internet is gaming: 89 percent of the surveyed three-to-eight-year-olds confirmed this. (more…)