Stationary and online commerce have different advantages and disadvantages. Both want to bind customers to them and are engaged in a “battle of the channels”. We spoke with Dominik Brokelmann, CEO of the distributor Brodos, who offers an approach to a solution with his “connected store”. In the interview he explains how the future of stationary commerce might look.
Dominik Brokelmann, CEO at Brodos – photo: Brodos
1. At this year’s Kind + Jugend your company spoke of the “battle of the channels” between stationary and online commerce. What does this battle look like?
Both stationary and online – both channels have their advantages. In the store the customer can consult with the specialist, a pre-selected assortment is available to take away immediately and shopping in itself is an experience. (more…)
03. January 2017
Tags: interview, Kind + Jugend 2016, trade
Kind + Jugend has been presenting the Consumer Award since 2014. In addition to the Kids Design Award for the best young designer and the Innovation Award, which distinguishes brand new product innovations, already established favourite products of consumers from around the world are honoured with it.
Kind + Jugend 2016, Consumer Award
In advance of this year’s Kind + Jugend, the world’s leading public magazines called on their readers to choose the best products on the market from their point of view. In the context of online voting, consumers were able to directly evaluate these products in six categories. As usual, Kind + Jugend presented the best products from the voting in the Consumer Award area; perfectly set up for an international comparison. (more…)
07. October 2016
Tags: consumer award, innovation award, Kids Design Award
For the first time over 22,000 visitors, once again an increased level of internationality among the visitors, an excellent mood among the trade and industry: The Kind + Jugend 2016 set records again – and is thus the industry’s undisputed leading trade fair.
Kind + Jugend 2016, The Tiny Universe
With over 22,000 visitors from 112 countries – and thus an increase of almost 5 percent – as well as 1,204 exhibitors from 53 countries, Kind + Jugend set a new record. In terms of its level of internationality, the world’s leading trade fair for the baby and toddler’s outfitting sector recorded further growth again. Around 86 percent (plus 2 percent) of the exhibiting companies came from abroad in 2016. (more…)
27. September 2016
Kind + Jugend 2016 has started! Visitors have been flowing into the exhibition halls since 10:00 a.m. this morning. Kind + Jugend traditionally starts with a sensation: the festive conferring of the Innovation Award and the KIDS DESIGN AWARD to the winners. 166 companies from 27 countries applied in eight categories for the coveted distinction for the most innovative, market-ready products in various categories. And the KIDS DESIGN AWARD, with 122 applications from young designers from 22 countries, was once again a complete success.
Messe-Eröffnung mit Verleihung des Kids Design Award und Innovation Award, Halle 10.1
The winners of the Innovation Award
The Innovation Awards have been conferred for the last 12 years for unusual and innovative products that are being presented at the trade fair for the first time and will be commercially available in the next season. The Innovation Award winning seal is a respected quality criterion in the industry, and is thus especially coveted by all exhibitors. (more…)
16. September 2016
Tags: innovation award, Kids Design Award 2016
Do you want to place a product optimally on the market so that it promises success? Then the Trend Forum at Kind + Jugend is just the right place! Whether themes of relevance for the market, trends, market figures or distribution questions; in hall 10.1 at stand C 041/ B 040 we will be presenting interesting talks from representatives of industry, commerce and research.
Trend Forum, Kind + Jugend 2015
The Trend Forum is a stage available to both international experts and, for the first time, exhibitors. We have compiled a diversified supporting programme in 18 talks that we are quite proud of. In addition to this, the award ceremonies for the Consumer Award take place in the Trend Forum, during which the markets in the respective countries will be introduced in detail. (more…)
15. September 2016
Kind + Jugend is an event for ideas. However, innovations are more than just admired at the stands of the exhibitors – they are also honoured. With various awards conferred during the trade fair, Kind + Jugend this year once again distinguishes the best concepts, ideas and designs. The nominees for the Kids Design Award have now been announced. And you shouldn’t miss either the Innovation Award nor the Consumer Award at the trade fair.
Kids Design Award 2016
The Kids Design Award is traditionally conferred on the first day of the trade fair. It distinguishes young designers for their product concepts, ideas, designs and prototypes that are not yet commercially available. A total of 112 young designers from 22 countries have applied for a nomination with their submissions. (more…)
14. September 2016
Tags: consumer award, innovation award, Kids Design Award 2016
Exactly like for the age group that the trade fair focuses on, the same applies to Kind + Jugend: it grows and grows. After the trade fair was last year already able to book a record number of 1,141 exhibitors, it once again surpassed itself in 2016. 1,204 exhibitors from 50 countries make use of the most important platform of the branch to present their innovations from the segments of children’s furniture, children’s car seats and prams, hygiene articles, toys or textile outfitting. Kind + Jugend is thus not only larger, but also more international than ever before.
Stand: Chicco, Kind + Jugend 2015
You too can also be there when the doors of the world’s leading trade fair open once again on 15 September. In an area of around 100,000 square metres, the exhibitors show everything that will be in demand next year in the baby and children’s outfitting industry. In the process, a special area of focus will be the hardware branch, as well as high quality, design-oriented products. (more…)
13. September 2016
Each year Kind + Jugend shows the latest trends for babies and toddlers. But how do trends develop and who determines them? And which factors have an influence on trends? We spoke to Ruth Kelly, Senior Trend Strategist at Trend Bible, a home and interiors dedicated trend agency who will once again provide an exclusive insight into the latest kids’ trends at Kind + Jugend 2016. The agency just published their Kid’s Lifestyle Trend Book Spring/Summer 2018.
Ruth Kelly, Senior Trend Strategist – Photo: Trend Bible
1. You are regularly publishing the latest lifestyle trends for kids. And at Kind + Jugend 2016, you will once again give exclusive insights into the upcoming season. Can you tell us a bit of what is to come in 2017?
Ruth Kelly: For 2017, there are several influences driving change in design for babies and kids. One of the key drivers that continue to be important is a ‘connection to nature’. You can see this influence in several of our design themes for spring/summer, with a real focus on protecting and learning from the natural world. (more…)
30. August 2016
Tags: baby and toddler outfitting, Children's Furniture, future of kids design, Kind + Jugend 2016, lifestyle, parents, trends
Only the best for my child: Parents want to offer their babies and children high-quality and first-class products. In this connection, they are placing special value on health issues and paying increased attention to ingredients and pollutants. This particularly applies for the hygiene and care segment.
On Trend: harmless materials and early childhood development – Kind + Jugend 2015, stand: Acherub Baby
Toiletries made of harmless materials
Natural and organic products are extremely popular with today’s parents. This trend is also reflected in the hygiene and care sector. Thus, one finds sustainable and pollutant-free products more and more frequently among the collections of the baby and toddler’s outfitters. For example, the focus lies on the special needs of sensitive baby skin. In order to avoid skin irritations, dryness and health risks, in the meantime many products are free from harsh chemicals. Beyond this the manufacturer Aleva Naturals from Canada relies for example on natural, eco-friendly substances such as eucalyptus and lavender oil. The Dutch manufacturer NAÏF also places special value on natural ingredients. Dermatologically tested, hypoallergenic and pH-neutral, the products are especially aligned for babies and children.
02. August 2016
Tags: baby and toddler outfitting, care, early childhood development, hygiene, Kind + Jugend 2016, pollutant-free, quality, safety, sustainability, toiletries, trends
As the internationally leading trade fair for baby and toddler outfitting, Kind + Jugend enjoys uninterrupted popularity: already three months prior to the start on 15 September 2016, the 100,000 m2 exhibition area is completely booked up. Look forward to numerous products from around 1,200 companies from more than 50 countries.
Kind + Jugend 2016 is completely booked up
Whether children’s furniture, textile outfitting, prams or toys – industry pros will find many new products and further developments of products at Kind + Jugend. In terms of the quality of the offering, the popular platform is the measure of all things in international comparison: nowhere else will trade visitors find a similarly high number of the most important and high quality manufacturers of baby and toddler products. Angelcare, Chicco, Britax Römer, Käthe Kruse and Rotho are only a few of the renowned companies you can discover at Kind + Jugend this year.
30. June 2016
Tags: Children's Furniture, consumer award, country pavilion, Design Parc, exhibitors, innovation award, Kids Design Award 2016, Kind + Jugend 2016, Support Circle, Trend Forum, trends, world's leading trade fair